Head of Content

Job Locations US-Remote
Posted Date 1 month ago(12/21/2021 12:56 PM)


Head of Content



Position Summary


We’re looking to hire a Head of Content to help us show the story of our work in bold, creative, and intriguing ways.

This person will be a master at content creation and social media. Someone who knows what works and what doesn’t to drive the right actions. A cross-functional champion. Someone who is able to craft a vision and strategy for how and where we want to tell our story for maximum impact.

This role entails creating and managing all of Appen’s website site content, blog posts, videos, webinars  and social channels (including Twitter, Facebook, Linkedin, YouTube). We also want to create more original content – podcasts and case studies showcasing the work of our product’s impact, executive’s expertise and our 1,000,000+ crowd capabilities.  As a member of the global marketing team, you’ll work closely with the product and sales team, the broader marketing team, and advise our senior executives.




  • Update and implement a strategy for Appen’s social channels that boosts awareness of our brand, mission and the products.
  • Develop an editorial strategy and content pipeline that cuts through the feed and builds on Appen’s leading role in the AI Lifecycle and real-world exploration.
  • Manage Marketing’s day-to-day operations for Appen’s current social channels and develop new channels as needed.
  • Work cross functionally with multiple teams and individuals across the company to support launches, events and content creation to produce growing positive impact on our social impact, authority in the AI space and clients sentiment.


  • Build an engaged social community that’s passionate about Appen and its role as its position as the premiere data for Ai Lifecycle resource.
  • Work with outside agencies on content strategy, creative direction, analysis measurement and impact.
  • Support executives on their use of social media.





Required Knowledge, Skills and Abilities


  • Proven experience in social media, marketing, communications, journalism or an equivalent field.
  • Extensive experience building and executing social media campaigns, especially for challenger brands, to build awareness and reach.
  • Comfortable working in a fast-paced and often ambiguous environment.
  • Excellent writing, editing and content creation skills.
  • Experience working with diverse, cross-functional teams.
  • A passion for artificial intelligence, products that use AI, and new technology uses/platforms is a big plus!




Qualifications and Experience


  • 5-7 years of Experience creating written content for websites, magazines and managing social channels
  • BA/BS in English, Communications, Marketing or PR
  • Experience creating and managing content calendars





About Appen


Appen collects and labels images, text, speech, audio, video, and other data used to build and continuously improve the world’s most innovative artificial intelligence systems. Our expertise includes having a global crowd of over one million skilled contractors who speak over 180 languages and dialects, in over 70,000 locations and 130 countries, and the industry’s most advanced AI-assisted data annotation platform. Our reliable training data gives leaders in technology, automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products. Founded in 1996, Appen has customers and offices globally.


At Appen, we value performance, honesty, humility, and grit. We persevere and remain focused, whilst maintaining agility to achieve quality outcomes and exceed expectations. We’re truth tellers – respectfully of course. We take accountability for our actions and believe in giving and receiving direct feedback. We give credit where credit is due and show gratitude to others for their contributions. We seek diverse perspectives as we recognize the value in teamwork and collaboration. Through grit, we take ownership, and we do not give up.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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